![]() ![]() Phil McDonnell, a product manager at Google, said consumers are spending more than 15 hours each week researching on their mobile devices, highlighting the importance of accurate measurement across devices and the actions users take with them, including phone calls. ![]() This week, AdWords is rolling out a new ad, which will let developers without mobile sites deep-link to their app when users search for relevant keywords. In addition, more than 25 percent of smartphone users find new apps via search engines. Apps were another focus, as the average smartphone user has 36 apps and never uses one-quarter of them. ![]()
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